Behind the Build

From Expectation to Reality

Aug 22, 2025

The Story Begins

For five years, I wandered through Australia and Europe. Those years were wild the kind of experiences that shape you in ways words can’t fully capture.

Traveling cracks you open. It teaches you things about yourself you never imagined. It humbles you, frustrates you, lifts you up, and shows you moments of pure joy.

Coming home after all that, I had one thought: Where do I go next? That single question pulled me back into the world of planning.

The Chaos of Travel Planning

Like so many travelers, I opened a browser to start planning. One tab turned into five. Then ten. Soon, my screen looked like a battlefield of flights, notes, spreadsheets, and maps. Instead of feeling excited, I felt pressure.

Travel planning something that should feel like freedom felt like work. Robotic. Stressful. Chaotic. I remember thinking: How can planning a trip, something rooted in freedom, feel so restrictive?

Why does it feel like managing a spreadsheet at work instead of preparing for an adventure? That’s when I realized: travel planning is broken.

The Spark

One evening, a friend called me. He was preparing for a six-month backpacking trip and sounded overwhelmed before even leaving.

“Man, I’ve got notes everywhere, links everywhere… nothing makes sense. Where’s the creativity? Where’s the fun?” I laughed because I knew exactly what he meant. And then he said something that stuck: “So let’s do something about it.” That was the spark that became Journaia.

Building Journaia

Our Travel Planning App Together with two friends both developers and myself focusing on branding and storytelling, we started building what we wished existed:

• Not another rigid tool.

• Not just a travel checklist or Google Calendar.

• But a creative travel planning app.

A space where order replaces chaos without killing the magic. Where planning feels inspiring, not exhausting.

A digital nomad tool that gives you clarity and freedom, whether you’re traveling solo, with friends, or planning a long-term adventure.

We started with a landing page and early prototypes. We made mistakes. Some designs looked good but didn’t convert.

Some features we loved turned out wrong.

There were delays and pivots. But one thing never changed: our vision to give travelers clarity, freedom, and creativity in the way they plan trips.

Our Vision for the Future of Travel Planning

This is bigger than just an app.

We imagine Journaia as a community of travellers digital nomads, families, first-timers, and professionals where stories and tips flow freely.

Where planning isn’t just logistics, but part of the adventure. Where the trip begins not when you board the plane, but when you start dreaming about it.

Because travel isn’t only about where you go. It’s about who you want to become along the way.

Why We’re Building in Public We’re not building Journaia behind closed doors. We’re building this travel planning app in public openly and transparently because the only people who truly understand the struggles of planning are travellers themselves.

That means you.

Your frustrations, your ideas, your stories they aren’t just “feedback.” They’re the blueprint.

We’ll share our wins, mistakes, and lessons as we go. This way, you’re not just watching a startup grow.

You’re shaping it.

Join the Journey This is just the beginning.

Journaia is still young, still rough around the edges, but we know one thing for sure: travel deserves better.

👉 [Join the waitlist] — the earlier you join, the bigger your impact.

👉 Share your own planning struggles — because the best solutions start with real stories.